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Ya se dieron a conocer los primeros finalistas de la edición 2025 de Cannes Lions.
Estos son los 18 de la premiación Titanium
A01 – TITANIUM
|
Title |
Brand |
Product / Service |
Entrant / Idea Creation |
Location |
|
PRICE PACKS |
PENNY |
FOOD/NON-FOOD |
SERVICEPLAN, Munich |
Germany |
|
CAMDOM |
BILLY BOY |
THE FIRST DIGITAL CONDOM |
INNOCEAN BERLIN |
Germany |
|
THE FLAME THAT WASN’T A FLAME |
EDF |
EDF |
BETC, Paris / EDF, Paris |
France |
|
E.L.F. BEAUTY “SO MANY DICKS” |
E.L.F. BEAUTY |
E.L.F. |
E.L.F. COSMETICS, New York / OBERLAND, New York |
USA |
|
AXA – THREE WORDS |
AXA |
INSURANCE |
PUBLICIS CONSEIL, Paris |
France |
|
ORANGE – SAFER PHONE |
ORANGE |
SAFER PHONES |
PUBLICIS CONSEIL, Paris |
France |
|
PUB SUCCESSION |
HEINEKEN |
HEINEKEN |
LEPUB, Milan / PUBLICIS, Dublin |
Italy |
|
LUCKY YATRA |
INDIAN RAILWAYS |
RAILWAY SERVICE |
FCB INDIA, Mumbai |
India |
|
36 MONTHS |
36 MONTHS |
POLICY CHANGE CAMPAIGN |
FINCH, Sydney |
Australia |
|
MINEFIELD HONEY: HARVESTING HOPE |
KERNEL, MINISTRY OF FOREIGN AFFAIRS OF UKRAINE |
AGRICULTURE |
SAATCHI & SAATCHI UKRAINE, Kyiv |
Ukraine |
|
THE FINAL COPY OF ILON SPECHT |
L’ORÉAL PARIS |
L’ORÉAL PARIS |
McCANN, Paris |
France |
|
SPHERE |
SPHERE ENTERTAINMENT |
SPHERE LAS VEGAS |
SPHERE STUDIOS, Los Angeles |
USA |
|
CAPTION WITH INTENTION |
ACADEMY OF MOTION PICTURE ARTS & SCIENCES – RAKISH – CHICAGO HEARING SOCIETY |
CLOSED CAPTIONING |
FCB CHICAGO, Chicago |
USA |
|
PEDIGREE CARAMELO |
PEDIGREE |
PEDIGREE |
ALMAPBBDO, Sao Paulo |
Brazil |
|
LIFE DONOR CARD |
MASTERCARD |
LIFE DONOR FEATURE |
MRM GERMANY, Frankfurt |
Germany |
|
VASELINE VERIFIED |
UNILEVER |
VASELINE |
OGILVY, Singapore |
Singapore |
|
BREASTMILK MONEY |
HERCONOMY |
HERCONOMY |
SERVICEPLAN, Munich |
Germany |
|
THE ATHLETES CODE |
POWERADE |
POWERADE |
OGILVY, New York |
USA |
Aquí los 26 finalistas de Innovation
Innovation Lions
Explore the Shortlists
A01 – EARLY-STAGE TECHNOLOGY
|
Title |
Brand |
Product / Service |
Entrant / Idea Creation |
Location |
|
INTERFACE OF HUMANITY POWERED BY NTT |
NTT HUMAN INFORMATICS LABORATORIES |
NTT HUMAN INFORMATICS LABORATORIES |
DENTSU INC., Tokyo |
Japan |
|
BABY MINDER |
EUROFARMA |
BABY MINDER |
OGILVY HEALTH, New York |
USA |
|
SELF-PACKING CHEESE |
NESTLÉ |
QUE RICO CHEESE |
OGILVY COLOMBIA, Bogota |
Colombia |
|
DROPS OF HOPE |
KIMBERLY CLARK |
POISE |
FCB NEW YORK, New York |
USA |
B01 – BRAND-LED INNOVATION
|
Title |
Brand |
Product / Service |
Entrant / Idea Creation |
Location |
|
FIXABLES |
PHILIPS |
PHILIPS PERSONAL CARE |
LEPUB, Amsterdam / LEPUB, Milan |
The Netherlands |
B02 – PRODUCT INNOVATION
|
Title |
Brand |
Product / Service |
Entrant / Idea Creation |
Location |
|
CREAMOTHERAPY |
MY DOCTORS RECIPE |
NUTRIICE |
HAVAS LYNX, Manchester / MY DOCTORS RECIPE, Dornoch |
United Kingdom |
|
AIRPODS PRO 2 HEARING AID FEATURE |
APPLE |
AIRPODS PRO 2 |
APPLE, Cupertino |
USA |
|
LIVING FABRIC |
UNIVERSIDAD DE LOS ANDES & ATRATUS |
LIVING FABRIC |
VML, Bogota |
Colombia |
|
PAINVISIBLE |
ARITIUM |
PAINVISIBLE |
VML SPAIN, Madrid / VML, New York |
Spain |
|
PHILIPS GROW |
PHILIPS |
PHILIPS |
LEPUB, Amsterdam |
The Netherlands |
|
CAPTION WITH INTENTION |
ACADEMY OF MOTION PICTURE ARTS & SCIENCES – RAKISH – CHICAGO HEARING SOCIETY |
CLOSED CAPTIONING |
FCB CHICAGO, Chicago |
USA |
|
DARTY – LONG LASTING PASSPORT |
DARTY |
RESALE |
PUBLICIS CONSEIL, Paris |
France |
B03 – ENVIRONMENTAL INNOVATION
|
Title |
Brand |
Product / Service |
Entrant / Idea Creation |
Location |
|
FIXABLES |
PHILIPS |
PHILIPS PERSONAL CARE |
LEPUB, Amsterdam / LEPUB, Milan |
The Netherlands |
|
LIVING FABRIC |
UNIVERSIDAD DE LOS ANDES & ATRATUS |
LIVING FABRIC |
VML, Bogota |
Colombia |
|
WILDFIRE WATCHTOWERS |
ROGERS |
ROGERS |
PUBLICIS CANADA, Toronto |
Canada |
|
SOUNDS RIGHT |
MUSEUM FOR THE UNITED NATIONS – UN LIVE, SPOTIFY |
MUSIC |
AKQA, Copenhagen |
Denmark |
B04 – SOCIETAL INNOVATION
|
Title |
Brand |
Product / Service |
Entrant / Idea Creation |
Location |
|
STREETNAV |
STREETCO |
STREETNAV |
HAVAS PARIS |
France |
|
THE UNIVERSITY OF DYSLEXIC THINKING |
MADE BY DYSLEXIA |
DYSLEXICU |
DDB MELBOURNE, Melbourne |
Australia |
|
BEER RETIREMENT ACCOUNT |
POKER BEER |
POKER |
MONKS, Bogota |
Colombia |
|
CAPTION WITH INTENTION |
ACADEMY OF MOTION PICTURE ARTS & SCIENCES – RAKISH – CHICAGO HEARING SOCIETY |
CLOSED CAPTIONING |
FCB CHICAGO, Chicago |
USA |
|
RENAULT – CARS TO WORK |
RENAULT |
AUTOMOTIVE |
PUBLICIS CONSEIL, Paris |
France |
|
BREASTMILK MONEY |
HERCONOMY |
HERCONOMY |
SERVICEPLAN, Munich |
Germany |
B05 – TECHNOLOGY
|
Title |
Brand |
Product / Service |
Entrant / Idea Creation |
Location |
|
PAINVISIBLE |
ARITIUM |
PAINVISIBLE |
VML SPAIN, Madrid / VML, New York |
Spain |
|
SPHERE |
SPHERE ENTERTAINMENT |
SPHERE LAS VEGAS |
SPHERE STUDIOS, Los Angeles |
USA |
|
INTRODUCING IMMERSIVE ON APPLE VISION PRO |
APPLE |
APPLE VISION PRO |
APPLE, Cupertino / APPLE, Los Angeles / TBWA\MEDIA ARTS LAB, Los Angeles |
USA |
B06 – FINTECH
|
Title |
Brand |
Product / Service |
Entrant / Idea Creation |
Location |
|
BREASTMILK MONEY |
HERCONOMY |
HERCONOMY |
SERVICEPLAN, Munich |
Germany |
